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The Independent Automotive Aftermarket Federation

WAI hosts ‘Be Inspired’ European Business meeting to kick of 2024

Date: Monday 26 February 2024

WAI, a global leader in the supply of auto electrical solutions, started the year off hosting its ‘Be Inspired’ 2024 European Business Strategy meeting at its new headquarters in Rotterdam, Netherlands.

The brand’s sales team from across UK & Europe gathered at the beginning of February for the event, which served as a platform for networking, knowledge sharing, and outlining the company's forward-thinking vision for the future.

Attendees engaged in insightful discussions, delivered presentations, and workshops aimed at enhancing business operations and driving innovation for the yeah ahead.

Interactive sessions facilitated the exchange of ideas between the teams, best practices, and industry insights, empowering attendees with valuable knowledge to navigate the ever-evolving landscape.

WAI's leadership team comprising Richard Welland, President of WAI Europe and Ramon Hoekman, VP Sales Europe, delivered presentations outlining the company's vision, strategic priorities, and plans for growth and expansion across numerous sectors including automotive, agricultural, heavy duty and powersports.

Welland comments: "We are delighted to have hosted our 2024 European Business Strategy Meeting at our newly-built headquarters in Zoetermeer, Netherlands, bringing together our teams from across UK and Europe to unite as one and inspire each other as we head into another exciting year for the WAI brand!”

Attendees also enjoyed some light entertainment at Racesquare Rotterdam, where individuals battled it out on the virtual racetrack to see which region could take the podium.

In addition to serving as a venue for customer meetings and strategic discussions, WAI's new headquarters in Netherlands symbolises the company's dedication to providing enhanced customer service, improved logistics, increased stockholding capabilities and a centralised hub for its European operations.

For more information about WAI please visit