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The Independent Automotive Aftermarket Federation

WAI futureproofs team with sales director appointment

Date: Wednesday 15 November 2023

Leading rotating electrics supplier and electric vehicle (EV) charging cable specialist, WAI, has strengthened its sales team with the appointment of Marc Roder as Sales Director, effective 2nd January 2024.

Roder will join WAI in the new year to support the sales team and help develop the business across the UK, Ireland and Scandinavia. Roder will work closely with Gary Maskrey, Director of Sales, to maintain and develop the brand’s customer facing support – and will succeed Maskrey as he reduces his working time and moves into full retirement.

Roder brings with him a wealth of experience across 12 years in the automotive aftermarket, and a roster of connections from previous key account manager and business development roles with the likes of Brembo, Federal-Mogul and Euro Car Parts, and most recently Sales Director at Sogefi Group.

Maskrey comments: “Marc is well known in the industry and comes with a great track record. I look forward to welcoming him to the team and continuing to deliver excellent customer support. This new appointment will ensure Marc is poised to fully take over from me when I do eventually retire.”

Roder adds: “I am delighted to be joining the WAI team to kickstart 2024. My new role will involve driving the sales business forward and maintaining key customer relationships.”

WAI has undergone some changes in 2023, notably the UK arm of the business aligning with its European operations under one umbrella, with President, Richard Welland, at the helm.

Part of this change also involved investment in a brand-new headquarters and warehouse in Rotterdam, Netherlands, to offer customers greater availability and a new European hub. 

Welland concludes: “As WAI continues to move forward and unites under our ‘one team, one fight’ banner, I’m pleased to welcome Marc to the team to help drive the business forward for our future success.”

To find out more about WAI visit here.