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The Independent Automotive Aftermarket Federation

UKS increases Optimal sales and range despite company profile change

Date: Friday 10 February 2023

UKS has come a long way in the past 12 months. Previously called Optimal UK the owners decided to move forward with UKS Distribution Limited and haven’t looked back.

Indeed, the sales for the Optimal brand through UKS has continued to increase and the product ranges has also grown.

Geoff Jones (UKS managing director) and his son Harry (UKS general manager) have made it very clear that the Optimal brand and range of products remains a significant part of their business and strategy and that has been clear for all their customers to see.

Geoff Jones said:

“Although we have more exciting and market leading brands joining the UKS product portfolio on a regular basis, the Optimal offering is just as important as it has always been and we are still putting a huge amount of concentration into it and the results prove this. Not only are our existing Optimal customers benefitting from our offering, but new customers are joining up all the time.”

Optimal Automotive GmbH has been a supplier in the automotive industry since 1992 and much of its UK success is down to UKS Distribution.

UKS general manager Harry Jones commented,

“All products supplied by Optimal Automotive GmbH are from OEMs and quality suppliers around the world. This high quality has allowed UKS’ Optimal offering to continue its growth and has given customers and suppliers alike the confidence in the brand and its products. We now have over 3000 lines available through UKS and well over 700 part numbers.”

Optimal’s steering & suspension range is TÜV Certified, which means it offers customers the top level of quality in its entire range and can give them peace of mind that these products have the highest safety test levels and quality checks in the aftermarket.

UKS supplies UK and Irish customers a comprehensive range of high spec Optimal parts, including:

  • Shock absorbers and accessory kits
  • Wheel bearing kits
  • Steering & suspension
  • Brake pads
  • Brake discs
  • ABS sensors
  • Camshaft & crankshaft sensors
  • Belt tensioner kits.

Commenting on the exciting future, Geoff Jones said:

“I still feel part of the wider Optimal family. They continue to be a great help to us and that has played a major role in allowing UKS to continue to establish the Optimal brand in the competitive UK and Irish markets.”