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The Independent Automotive Aftermarket Federation

TecAlliance provides ITG structures at a glance

Date: Friday 09 September 2022

Frequent changes and the high level of complexity make it difficult to maintain an overview of the member structure of automotive international trading groups (ITGs). However, parts manufacturers rely on these structures for many processes such as business development, sales reporting and bonus calculations. With TecAlliance’s cloud-based solution myITG, suppliers always have a complete, up-to-date picture of membership and local structures. The solution makes it easy to efficiently prepare meetings at the big ITG events, even those involving different departments and locations. At Automechanika Frankfurt, the leading data expert will launch an enhanced version of myITG with new functions and improved usability.

Information about ITG membership structures and upcoming events is spread across channels like ITG websites and portals, mailing lists, and manufacturers’ CRM systems. When parts manufacturers prepare for meetings at these events, stakeholders from different departments and locations are involved. The lack of standardised, centralised information and processes ultimately impacts meeting quality because representatives are not optimally prepared. They are often unable to access all the relevant information on the spot.

Easy planning, execution and follow-up of ITG events
TecAlliance offers myITG to provide the best support to parts manufacturers so that they get the most out what are often very short "speed dates". The cloud-based tool bundles all relevant global information about the trading groups, their members and locations in a standardised format so that users can collaboratively set up and prepare for events.

“The myITG tool is already in use by 33 well-known parts manufacturers and their feedback has been very positive. Now we have decided to include additional features to make their work even easier. After an intensive testing phase with our customers, we are happy to present this new version. It is also much faster and much easier to use”, says Marco Monsees, Vice President Business Development at TecAlliance.

Highest efficiency and data security
The look and feel and the usability of myITG have been optimised so that it now offers more granular customisation options. Additionally, a map clearly shows the locations of the ITGs and their members.

The CRM Matching Wizard links the parts manufacturers’ customers from their CRM systems with the companies that are members of an ITG. All those contacts who do not match are actually potential customers that can be addressed by the sales staff.

A new template allows parts suppliers to easily report their sales figures for different members to the ITGs via their existing individual communication channels at the Generic Article level. This information can also be used internally for bonus calculations completely independent of myITG.

All data is safely stored by Amazon AWS cloud services in compliance with all international security standards such as the ISO/IEC-standards: ISO 27001 (Information Security), ISO 27017 (Cloud Security), ISO 27018 (Cloud Privacy) and ISO 27701 (Privacy Information Management). In addition, TecAlliance regularly performs internal penetration tests on the solution.

Further information about myITG can be found at An appointment for a live demonstration at the TecAlliance booth at Automechanika in Frankfurt (hall 30, B50) can be made at