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The Independent Automotive Aftermarket Federation

SMP Europe bolsters sales team with new appointment

Date: Friday 15 September 2023

Engine management specialist SMP Europe, the home of Intermotor, Lemark and Lucas brands, has appointed Will Fry as area sales manager as the company looks to strengthen its sales team and promote from within.

Fry has been with the company for over four years, previously holding the role of marketing communications manager where he successfully supported and delivered the marketing of the brand.

Will’s new role involves looking after customers across the East and Southeast of England, supporting brand development and ensuring key accounts in the area are kept up to date with the latest product news, trends and new to range releases.

The whole sales team in the UK at SMP Europe is focusing on getting out on the road to meet with all current customers, as well as finding new opportunities. Fry comments: “Whilst we’ve always been active around the country, we’re driving forward with a concentrated effort on how accessible and personable we are as a team – and company. We want our customers to know that we are there for them whenever they need us.”

Talking about the new role, Fry adds:

“The transition from marketing to sales is a bit of a bit of a jump into the unknown, but I’m looking forward to learning new areas of the business and working closer with our customers.
“SMP Europe is a vibrant family-owned company that cares about its customers and the strength of the aftermarket despite the changes in the industry – and the world. Our product quality, engineering and testing procedures are unrivalled, but so is our attention to detail across all departments and willingness and determination to solve a problem for someone - we’ll do everything we can to meet our customers’ requirements.”

Ross Toomey, managing director says:

“Will has been a force in our marketing team, successfully driving brand awareness in the industry and delivering exciting campaigns.
“We know he’ll continue to thrive in his new role in the sales team, helping to nurture customer relationships and deliver excellent customer service the industry has come to know SMP Europe for. We’d like to congratulate Will on his new position and wish him the best of luck!”

Fry will continue to work from the brand’s Centre of Engineering Excellence headquarters in Nottingham, UK, which designs and produces its engine management range of products.

This office is supported by its European distribution facility in Poland which provides shipping for customers worldwide and is now able to offer a next day service for faster parts delivery to meet increased demand.

For more information on SMP Europe’s leading product ranges including ignition leads and coils, air mass meters, knock sensors, temperature sensors, EGR valves, exhaust gas temperature sensors and fuel vapour values, fuel injectors and pumps, visit: