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The Independent Automotive Aftermarket Federation

Shaftec’s new website organised in clear colour-coded Drive. Steer. Stop. Sections

Date: Friday 09 September 2022

Shaftec has introduced a dynamic new mobile-friendly website for its customers across the UK & European independent automotive aftermarket (IAM). With links to three comprehensive cataloguing data sources, Shaftec’s ECAT, MAM and TecDoc, the new site allows easy and quick identification of more than 22,000-part numbers.

The easy to navigate, fact-based website has been developed, and is organised, with a renewed focus on the company’s key areas of Drive. Steer & Stop. Representing Shaftec’s offer of remanufactured and new transmission, steering and braking products, they are identified by their respective key colours of green, orange and red. This simple, but effective design model will help futureproof the company as it can grow organically to capture new business. For example, the recently introduced range of new propshafts is situated within the Drive section in green.

“In today’s digital world, a website is the shop window into a business. As so, it must be bold, informative, and most importantly, easy to use,” explained Shaftec’s Marketing Manager, Adrian Kitchen.
“It also needs to be jargon free, to the point and used across mobile devices. Before we started the process, we talked to our customers. We learned that often the people using the website don’t know what the products do, where they sit on a vehicle and how they affect the other components within the system. So, we started with that. The new website is not only easy for garage technicians to use, but empowers those without mechanical knowledge, which will make their jobs easier.”

New sections include an area explaining how prospective distributors can benefit from a partnership with Shaftec, a thorough explanation of why the company is heavily balanced towards a remanufactured solution, and why, and a page about the various industry bodies which Shaftec supports and works with to preserve the integrity of both the IAM and the remanufacturing sector.

Chief Executive Officer, Mitesh Thanki, adds:

“The Shaftec business has grown significantly over recent years, and now we’re taking things to the next level. Entering this new period of development, which will see further products launched and new markets approached, we need to carefully manage our brand and take a more uniform approach across the entire business.”