Ring is highly commended for IAAF’s Product of the Year!

Date: Monday 18 December 2023

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Premium quality automotive lighting and auto electrics supplier, Ring, received a Highly Commended award for its cordless tyre inflator, in the Product of the Year category at the IAAF Awards.

On Thursday 7th December, the aftermarket industry gathered in Milton Keynes for the prestigious IAAF Awards, during which the Product of the Year category is a highly anticipated accolade. Ring was announced as a finalist last month and while the company didn’t win the overall award, being the runner-up in this hard-fought category, is still a fantastic achievement.

The product that was put forward was Ring’s cordless tyre inflator (RTC4000), which was launched by the company earlier in the year, has been increasing in popularity and has already won several notable awards. Alongside this most recent honour, it has also gained 5 star awards in both Motorcycle News and Ride magazine, was named Best Buy Tyre Inflator on Expert Reviews and received 9/10 from Classic & Sports Car, as well as being highly recommended by The Mirror. 

The RTC4000 was launched to fill a gap in the market for a compact, yet powerful and high quality cordless tyre inflator for cars and motorbikes.

The RTC4000 is easily chargeable via a USB Type C cable or 12V DC cable and quickly inflates a tyre, even from flat, making this product an easy sell for retailers and reassures drivers if they go back to their vehicle and the tyre is flat, there’s an easy solution. 

To help drivers save time, this tyre inflator also has a memory function, so the user can save different tyre pressures and activate them easily from the home screen, as well as an auto-stop feature so there’s no risk of over inflating the tyre, which can be as dangerous as an under inflated tyre. 

Naturally, tools such as these need to be as convenient as possible, and as space can be limited in cars, and especially with motorbikes, Ring has ensured that this tyre inflator is as compact as it can be, which also means it’s light, so it’s easy to move around the vehicle and top up the tyres. Additionally, there are multiple LED lights on the tool, so inflating tyres can be done at any time. 

Marketing Director for Ring, Henry Bisson, commented: “We’re thrilled to have received so much recognition for this product, since its introduction earlier this year. It has proved to be incredibly popular and we’re extremely happy to have this commendation to add to its list of achievements. The IAAF Awards are a fantastic event that brings people in the aftermarket together and we always enjoy the event, so this commendation was just the icing on the cake of a fantastic night!”

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