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The Independent Automotive Aftermarket Federation

Richard Welland appointed to lead WAI Europe

Date: Monday 26 June 2023

Global automotive electrical specialist, WAI, has appointed current UK managing director Richard Welland as President of WAI Europe, overseeing all European operations.

The news comes as WAI’s UK and European operations further align under one umbrella, as WAI Europe. With Richard’s successful track record as head of the UK business, he brings a wealth of automotive and business knowledge, experience and a strategic mindset to the brand.

Ryan Moul, Chief Executive Officer at WAI Global, comments:

“I’m thrilled to welcome Richard as our new President of Europe. With his proven track record as the managing director of our UK business, we’re confident that his exceptional leadership skills will guide our European operations to even greater heights.”

Welland added:

“It’s a great honour to become President of WAI Europe and continue the fantastic work achieved by the team over the past ten years. As we move forward and unite under our ‘one team, one fight’ banner, I’m pleased to be able to help drive the business forward and lead the team to future success!”

In addition to the leadership changes, Ramon Hoekman has expanded his role and will take on the position of Commercial VP for Europe and will report into Richard.

Hoekman joined the company in 2007 as a Business Development Manager, working his way up to VP Sales EMEA. In his new role Ramon will work closely with Richard to enhance commercial operations and strengthen WAI’s presence in the European market.

Welland adds:

“Ramon has consistently demonstrated remarkable dedication and passion for driving growth within our organisation. We have full confidence that his expanded responsibilities will further propel our success in Europe and ensure that we remain at the forefront of our industry.”

For more information on WAI Europe, visit here.