MOT exemptions beat the rush campaign - BREAKING NEWS

Date: Friday 31 July 2020

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MOT exemptions issued to help prevent the spread of coronavirus (COVID-19) will end from Saturday 1 August 2020. Around 9 million vehicle expiry dates were moved as a result of the exemptions. The Driver and Vehicle Standards Agency (DVSA) is predicting a sharp peak in MOT demand as a result this autumn.

Of the 9 million tests moved, nearly 3 million vehicles have since had an MOT and passed. However, DVSA wants to help increase that number and ease the burden on the industry as demand increases in the autumn.

Beat the Rush campaign
Launching on 31 July to coincide with the end of exemptions, Beat the Rush will encourage motorists with an MOT due in the autumn to get their MOT done and out of the way this August, when demand is lower.

DVSA has created materials for use to encourage drivers with tests due in October and November to think about getting their MOT done early.

They have put together a toolkit (see below to download) with draft messages for social media, customer emails, texts, and graphics.

DVSA will be:
• sending a DVSA Direct to the industry to promote the toolkit
• messaging customers who have signed up to the MOT reminder service if their MOT is due in autumn, to encourage them to get it done early
• posting on social media and speaking to the national press to get media coverage

You can read more about the campaign and download the toolkit and materials on the Matters of Testing blog: https://mattersoftesting.blog.gov.uk/beat-the-rush-mot-campaign/

Contact
If you have any questions on the content of the toolkit and how best to use it you can email beattherush@dvsa.gov.uk

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