Marathon announces new strategic distribution agreement with GS Yuasa
Date: Monday 07 November 2022
Marathon Warehouse Distribution are delighted to announce a new strategic distribution agreement with OE battery manufacturer GS Yuasa across their logistics platform.
GS Yuasa is an Original Equipment manufacturer to the world’s top vehicle marques including: BMW, Ford, Fiat, General Motors, Honda, Hyundai, Land Rover, Lexus, Mazda, Mercedes-Benz, Nissan, Peugeot Citroen, Renault, Toyota and many, many more. For over 30 years, GS Yuasa Battery Europe have been Europe’s leading battery supplier and the number one choice for quality, performance and reliability. Now they are available from Marathon. Marathon’s network of strategically located warehouses each hold substantial stocks of GS Yuasa batteries in the GS brand. Initially Marathon will keep the full range of automotive batteries both in GS 4-year warranty and Super Start 2-year warranty. This will shortly be followed by an additional range of commercial, marine, garden, leisure and motorcycle batteries being introduced, giving them the widest possible range and depth of GS Yuasa batteries. These are all available for fast frequent same-day delivery to the vast majority of Marathon's customers.
Colin Fisher, Sales & Marketing Director, comments,
“We are excited by this new agreement and the opportunity that it creates. Ever developing vehicle technology means that the required range for a factor to stock continues to grow, a distinct change from when a handful of part numbers covered the majority of a motor factor’s sales."
High associated logistics costs mean that direct supply has to be built around minimum orders and pallet quantities, making replenishment orders and maintained availability for a motor factor harder to achieve. Marathon’s superb GS Yuasa stocks and frequent same-day delivery to factors means that customers now have immediate access to a world-class battery brand with no minimum order criteria to meet”.
The Marathon portfolio continues to grow at pace and the new GS Yuasa range follows closely on the heels of the brand-new ranges of Borg & Beck products, and there are even more exciting launches and powerful brands planned.
All of Marathon’s rapidly growing product portfolio can be found on their industry leading trading portal for motor factors, EMPOWER.
For more information on Marathon Warehouse Distribution and GS Yuasa please call 0845 604 1177 or visit www.mwd.uk.com
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