Image use without permission
Date: Thursday 30 June 2022
Recently, Lawgistics have had several enquiries about letters being received referring to a demand for payment on the basis of images being used without authorisation/no license obtained for the image.
It is so easy to find an image on the internet and use it within your marketing material or website, but each image will be protected under intellectual property. This means, to be entitled to use the image, you must obtain consent, which usually means paying a fee.
Should you use images without consent, you could receive a letter with a demand for a payment. These payments can vary and may range from £200 or £2,000 (or even more)!
In simple terms, you either need to make the payment or remove the image.
Therefore, for any images which you propose to use, always ensure that you have the applicable license/authorisation.
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Membership of IAAF brings about some excellent networking opportunities and we work closely with the association to ensure the work it does is known throughout the supply chain
Steve Dunn
Exol Lubricants