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The Independent Automotive Aftermarket Federation

IAAF launches new parts advisor training programme

Date: Friday 22 March 2024

IAAF has launched a new training programme for motor factors in the UK, aimed at supporting parts distributors – and the wider supply chain of suppliers and garages – with improved automotive parts sales performance.

Working in partnership with IAAF Service Provider ASC WebCoach, the federation has conducted a highly successful pilot programme of its new Proactive Parts Advisor Programme, which looks at proactive parts sales, effective customer relationships and compliant handling.

Through a blended learning approach of virtual classroom training, coaching and 1-2-1 support, parts advisors have the opportunity of a short training session or a certified training course. All courses include training materials, support tools and videos to assist continual learning.

The aim of this blended programme is to provide IAAF members with updated and refined customer handling skills, leading to an improved customer experience, increased performance and better staff retention.

ASC WebCoach have been designing, developing and deploying automotive Virtual Training solutions since 2010 and classroom based or in-business training and coaching since 2004.

Mark Field, IAAF Chief Executive said: “I’m really pleased to be coming to market with a solution that offers effective training for motor factors. The new programme has far-reaching benefits and we have also seen a demand from suppliers and garages for this type of training.

“Through working with the IAAF membership, the programme will be continually refined to meet the needs of the aftermarket and support staff retention and improved business performance.”

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