“High performance starts from the box” campaign from Magnetti Marelli
Date: Wednesday 10 January 2024
Antonio Giovinazzi, who won the 24 Hours of Le Mans 2023 at the wheel of the Ferrari Hypercar 499P, is representing the quality of Magneti Marelli Parts & Services products. Antonio Giovinazzi has undersigned the claim from our campaign, “High performance starts from the box”!
Just as success in motorsport competitions begins with the efforts in the box, the quality of Magneti Marelli Parts & Services components is clear as soon as our unmistakable boxes are opened. This dual meaning of the word “Box” encompasses the fundamental values of Magneti Marelli Parts & Services. The quality, the excellence and the technology applied in the boxes during important motor competitions is the same used by our technicians in developing the spare parts for the best workshops worldwide.
The video for the new campaign, in which Antonio Giovinazzi speaks about the importance of choosing the quality of Magneti Marelli Parts & Services products, features some of the most iconic spare parts from our range: light clusters, headlights, suspension, brake disks, batteries and control units. These are all items that express the high quality and innovation that have always characterised Magneti Marelli Parts & Services products.
As Antonio Giovinazzi stresses, it is essential to be able to trust the road you are travelling on, just as it is important to be able to trust quality, reliable and cutting-edge spare parts, our unique travel companions.
On the advertising page, our brand ambassador Antonio Giovinazzi is shown smiling, highlighted by a blurred frame. A Magneti Marelli Parts & Services box is in the centre of the image, while the signature of our spokesperson underscores the campaign claim, “High performance starts from the box”.
We are delighted with the renewed partnership with Antonio Giovinazzi, a winning driver who represents the values of Magneti Marelli Parts & Services. Together with Antonio, we are confident that we will achieve incredible results.
Continue to follow us to learn about our new initiatives, as always in the company of Antonio Giovinazzi!
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