HGV Direct enhances its recruitment strategy with GCA partnership

Date: Friday 28 July 2023

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HGV Direct has announced an exclusive partnership agreement with Glen Callum Associates (GCA), who will be managing the parts distributor’s recruitment by providing a specialist package that includes dual-branded advertising.

With 19 locations nationwide, recruitment is integral to HGV Direct, as with ongoing company growth, finding the right people to meet demand is essential.

The distributor has agreed to partner with aftermarket recruitment experts, GCA, to establish a specialist strategy that can deliver strong results, sourcing and securing top talent in a quick timeframe.

As part of the partnership, the companies will work closely together to prioritise active vacancies, which will be promoted across multiple platforms using dual-branded advertising supported by the strength of both of the brands’ established reputations within the industry.

What’s more, the package will enable HGV Direct to record short, snappy videos highlighting the benefits of working for the company, which will again be marketed by GCA.

Bite-sized ‘Meet-the-Employer’ sessions will also be a key part of the package, with HGV Direct taking part in recordings that will share an insight into their business, a ‘typical day’ and ‘why work for them,’ among other topics.

These will be shared via social media, GCA’s website and direct to candidates’ inboxes.

Glen Shepherd, director at GCA commented:

“We’ve found that video is a great way to boost a brand’s profile and we look forward to utilising our tools in this area.

“By partnering with brands to offer exclusivity with their recruitment, we can really bolster their strategy and enable them to maximise the specialist services we can offer. The face of recruitment is changing and it’s an exciting time for progressive companies looking to grow their team, as there’s an abundance of ways to reach their desired audience – and we can help them achieve this.”

Other benefits include a featured page on the GCA website reiterating the benefits of working with HGV Direct, as well as explaining the recruitment partnership, and featuring regular vacancy updates. The company will also be offered a guaranteed featured job spot on the jobs section of GCA’s website, meaning its highest priority role will be highlighted at the top of the job listings.

Dale Terry, Sales Director at HGV Direct, is excited about the upcoming union, commenting:

“HGV Direct has chosen to partner with Glen Callum Associates as our experience with Kayleigh and the team has been extremely positive. We have had some talented and experienced candidates put forward to us, who have already been updated on our expansion plans, business opportunities and job descriptions prior to our contact.

“We hope to gain increased visibility within the trade by utilising a joint approach with GCA, which will allow us to show prospective candidates a glimpse of our ambition, culture and direction to expand our incredibly successful business.”

Kayleigh Bradley added:

“HGV Direct is a familiar name within the automotive aftermarket world, and by already working closely with them to showcase the fantastic careers, training and progression opportunities, it’s clear that they adopt a forward-thinking approach and are keen to continue to build on their long-standing success.

“We’re delighted to continue this relationship further and take the next step in supporting them with their future growth, and with becoming a strong employer brand by working together on an exclusive basis. Our specialist package will allow them to not only continue the development of their growing team but also to focus on propelling the company forward by increasing brand exposure and shining a light on their employee offering, which is incredibly important in this candidate-driven market.

“We look forward to seeing how this relationship continues to blossom over the coming months.”

For more information on how to enhance your recruitment strategy, please get in touch with GCA here.

If you are interested in the opportunity to work for HGV Direct, please contact their retained recruiter Kayleigh on 07908 893621 or email kayleigh@glencallum.co.uk 

 

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