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The Independent Automotive Aftermarket Federation

First Line supports Cole Trucksport in 2021

Date: Thursday 10 June 2021

First Line is back on the British Truck Racing Championship (BTRC) circuit for 2021 as it continues its partnership with Cole Trucksport for the latest British Truck Racing Association (BTRA) season. The company is once again supplying its premium quality Borg & Beck Brake Pads and Discs for the Cole Trucksport team truck, the Beast, to give it the required stopping power in this year’s races.

Cole Trucksport (CTS#41) is made up of father and son drivers, Simon Cole and Archie Handy. Simon is racing the Beast in the BTRC, which began on 5th and 6th June at Brands Hatch. Archie will be competing in the BRSCC Fiesta Junior Championship for the first time, hoping for a top 10 finish.

Safety and durability are the heart of the Borg & Beck brand and when it comes to effective braking in both the passenger car and commercial vehicle (CV) market, Borg & Beck offers guaranteed performance and dependability.

Borg & Beck’s incredible stopping power has meant that the Cole Trucksport racing team has fitted the brand’s Braking products time and time again to their truck to help deliver success on the circuit. It comes as no surprise that they have chosen to fit Borg & Beck Braking on Archie’s car for this seasons BRSCC event, alongside other premium quality Borg & Beck and First Line products.

Global Marketing Director at First Line, Jon Roughley, comments:

“Supporting Cole Trucksport is an effective way of demonstrating how Borg & Beck Braking products perform under extreme conditions.
“We’ve revived our partnership again this season to put our Borg & Beck Braking range to the test and to endorse what we have always said about the brand. We wish Simon, Archie and the rest of the Cole Trucksport team (CTS#41) good luck for a successful season!”

Simon Cole at Cole Trucksport said:

“We chose Borg & Beck Braking products for their high reliability and stopping power. We rely hugely on brakes and Borg & Beck brakes consistently endure the demands placed on them over a race weekend.”

The first BTRC race weekend was held at Brands Hatch on 5th and 6th June and the BRSCC Fiesta Junior Championship kicked off on 15th and 16th May at the Croft Circuit. You can follow all the race action on Facebook, just search for CTS #41 Racing / Cole Trucksport and follow, like and share our First Line news and updates by searching for @firstlineltd.