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The Independent Automotive Aftermarket Federation

First Line Ltd. appoints Grant Anderson as Key Account Manager to drive growth in the UK aftermarket

Date: Wednesday 10 April 2024

First Line Ltd has announced the arrival of Grant Anderson as its new Key Account Manager, bringing over 20 years of extensive aftermarket experience to the company.

​With a proven track record in sales development, Anderson joins First Line to strengthen relationships with key accounts and drive business growth.

​Anderson brings a wealth of knowledge and expertise to his role, having previously worked at reputable companies within the UK aftermarket sector. His experience includes roles at Hella, ZF Aftermarket, WAI Global and FAI, where he demonstrated his ability to understand market trends and develop tailored solutions for customers.

​As an experienced professional within the UK aftermarket, Anderson’s understanding of modern methods for reviewing sales and stock, coupled with his skills in presenting results and developing business strategies, make him a valuable asset to the First Line team.

​Commenting on his appointment, Grant said: "It’s great to join First Line Ltd. and contribute to its continued success in the aftermarket. I am committed to providing exceptional service to our customers, focusing on product value, and building long-lasting relationships based on trust and mutual respect."

​Dan Joyner, Managing Director at First Line Ltd., expressed his confidence in Grant's abilities, stating: "Grant's extensive experience and customer-centric approach make him the ideal candidate for this role. We’re pleased to have him on board and look forward to seeing the positive impact he will have on our key account management strategy."

​Anderson’s professional manner, coupled with his commitment towards achieving goals, aligns perfectly with First Line's high-quality customer service. Motor factors, garage owners, and industry professionals can expect continued support and tailored solutions under Grant's leadership.

To connect with First Line’s newest recruit on LinkedIn, please visit here.