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The Independent Automotive Aftermarket Federation

Factor Sales joins forces with the Independent Automotive Aftermarket Federation

Date: Thursday 04 January 2024

Factor Sales, a leading aftermarket measurement data provider powered by Pearson Ham Group, is proud to announce that it has become a member of the Independent Automotive Aftermarket Federation (IAAF).

The strategic alliance reflects Factor Sales’ commitment to excellence, innovation, and the continued enhancement of its services within the automotive industry.

The IAAF is a distinguished association that champions the interests of aftermarket businesses. It fosters collaboration, contributes to legislation and lobbying, and creates networking opportunities to drive collective success. By becoming a member, Factor Sales is aligning itself with a community dedicated to advancing industry standards, promoting best practices, and addressing challenges collectively.

Factor Sales, which recently welcomed Alex Jenner to the company as business development manager, views this partnership as a “crucial step” in its mission to stay at the forefront of the evolving automotive aftermarket landscape. Through its association with the IAAF, Factor Sales aims to leverage a wealth of industry insights and build a platform for advocacy on issues crucial to the aftermarket sector.

Pearson Ham Director, Ben Martin, who, along with Alex, attended the recent ‘The Brilliance of Resilience’ IAAF conference at Stadium MK, the home of Milton Keynes Dons, said: “This collaboration with the IAAF is a testament to Factor Sales’ ongoing commitment to delivering topical and beneficial solutions to the automotive aftermarket.

“We believe that by joining forces with the IAAF, we will not only contribute to the growth of our business but also play a role in shaping the future of the sector.”

IAAF Chief Executive, Mark Field, said: “I’m delighted to have Factor Sales on-board as an IAAF member. Part of our added value proposition in recent years has been to deliver key aftermarket trends and data direct to IAAF members, so we look forward to developing this partnership in the coming months and years.”

As a member of the IAAF, Factor Sales looks forward to participating in industry events, conferences, and initiatives that promote knowledge exchange and collaboration.

To learn more about Factor Sales, please visit