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The Independent Automotive Aftermarket Federation

Factor One Marketing becomes newest IAAF member

Date: Friday 29 April 2022

The Independent Automotive Aftermarket Federation (IAAF) has added automotive aftermarket marketing specialist, Factor One Marketing, to its ever-growing membership.

The newest member is a dedicated and compact marketing team based in Yorkshire, specialising in the automotive aftermarket. With a total of 60 combined years, it has a vast amount of experience within the car parts industry, which it is aiming to use to the benefit of the Federation.

Factor One Marketing specialises in creating informative and technical publications and promotions for motor factors and car part manufacturers that appeal specifically to independent workshops.

Simon Mullin, Director, at Factor One Marketing, said:

“We are keen to showcase and extend our unique portfolio of services that we currently provide to our already, highly satisfied customers. We regard the IAAF as a proactive forward-thinking organisation that we are proud to be associated with and look forward to becoming an active member.”

As an IAAF member, Factor One Marketing will have access to many of the federation’s benefits, including entry to industry networking events, insights into the IAAF’s lobbying activities to protect the automotive aftermarket, a free legal helpline, credit protection advice and lifestyle protection plans.

Mike Smallbone, head of membership development at IAAF, said:

“Our membership is continuing to grow at a rapid pace. The team at Factor One Marketing has a wealth of specialised industry experience and we look forward to welcoming them to the Federation.”

For more information on how to join IAAF, visit