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The Independent Automotive Aftermarket Federation

Elcome bolsters team with new appointment

Date: Tuesday 02 April 2024

Automotive data and cataloguing specialist, Elcome, has welcomed Tony Mason as its new business development manager to strengthen the sales team and continue to push the brand as a leader for cataloguing and application data authoring within the industry.

​Mason joins the team with a long history working for automotive component manufacturers and most recently MAM Software. He brings with him a wealth of knowledge and a solid understanding of the aftermarket, its supply chain, distribution and how vital accurate catalogue data is in today’s market.

Mason comments: “I’m already really enjoying being part of the Elcome team – the office has a great atmosphere, and everyone has total commitment to the cause. I’m looking forward to helping to improve the customer experience and assisting with fresh marketing campaigns to capture the attention of potential clients.

​“As ever with catalogue data, helping component suppliers understand the importance of regular updates to data and the issues caused by data latency is crucial. Xchecker truly is a ‘one source of truth’ solution for all data supply and maintenance needs, meaning it provides a single point of use, support and supply.”

​Oliver Haywood, head of sales and marketing at Elcome, adds: “It’s fantastic to welcome Tony to the team. He has decades of experience working in the industry and we are confident that he will play a pivotal role in driving our business growth further and expanding our reach in the sector.”

​Since 1999, Elcome has made it easier for aftermarket businesses to provide accurate and consistent data to multiple market channels including data standards TecDoc, MAM, and ACES and online channels such as eBay and Amazon.

​To find out more about Elcome visit https://elcome.co.uk