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The Independent Automotive Aftermarket Federation

E-Motive Online launches branded Nissens and Hella stores on eBay through trusted reseller Arks Global

Date: Friday 09 September 2022

Multichannel ecommerce services provider E-Motive Online has launched branded Nissens and HELLA stores on eBay, with Arks Global the trusted distributor under the Authorised Reseller Programme.

ecommotors, the aftermarket turnkey offering jointly established between E-Motive and tech provider Volo Commerce, has seen Arks Global achieve £30,000 sales in the first month from a standing start.

The Authorised Reseller Programme and eBay give brands an ideal route to controlling how their products and supporting content are represented. They can invest in trusted distributors and resellers who agree to follow brand guidelines. This is in marked contrast to uncontrolled situations where sellers are left to choose the products they want to sell, with little or no guidance on brand and content.

15,000 products are listed between the Nissens and HELLA stores, with ecommotors managing the store design and optimising all product data for eBay Item Specifics to maximise listing visibility and conversion rates. As a trusted seller and with a trusted partner in ecommotors, Arks Global is the name on the eBay seller account offering a full range of genuine branded parts and accessories.

Ajai Chauhan, the founder of Arks Global, commented,

“We’re already a successful multichannel seller with Volo. We just knew from our first conversation with ecommotors that these were the people to make it happen. Not only did they help us to pull together the moving parts – the data, system, the brand alignments and so on – they did it fast. They were able to get us from signed agreement to live to site in two weeks. We’re over the moon with the rapid growth in sales within the first 30 days of launch.”

For brands, the Authorised Reseller Programme also eliminates channel conflict, because they can embrace existing resellers, their support network, in the online markets. For distributors and resellers, partnering with an experienced provider like ecommotors allows them to achieve their goals by engaging with the online Programme fully and maximising the potential.

ecommmotors will be at Automechanika Frankfurt, which runs from the 13th to the 17th September. Andrew Rowson, head of services at ecommotors and founder/CEO of IAAF member E-Motive Online, commented,

“It’s great to be back at the premier aftermarket event on the calendar. The team has over 50 meetings booked in already, and we’re anticipating a lot of conversations around the Merchant on Record and Authorised Reseller Programmes. Companies can either meet with us on the eBay stand in Hall XX, Stand XX, or else we’ll come to you.”

ecommotors works in partnership with marketplaces like eBay to grow aftermarket ecommerce business for brands, manufacturers, distributors and resellers in the aftermarket motors space.

Book a meeting with ecommotors at Automechanika Frankfurt, or contact them for an introductory call.