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The Independent Automotive Aftermarket Federation

E-Motive Online joins growing membership

Date: Wednesday 12 August 2020

The Independent Automotive Aftermarket Federation (IAAF) is continuing to grow month on month and has welcomed parts and accessories multichannel platform and specialist services provider, E-Motive Online, to its membership.

E-Motive provides a fully integrated end-to-end solution for aftermarket brands and manufacturers to understand, embrace and grow their online multichannel business.

With over 20 years’ experience working with Amazon and eBay within the parts and accessories category, the company is well placed to help businesses control their brand visibility, as well as devise and execute complementary trade and consumer strategies.

E-Motive delivers this through, its trading and analytics platform, which is specifically geared to the motor industry and works with the customer’s existing systems infrastructure.

Andrew Rowson, CEO, E-Motive Online, commented:

“First and foremost, and given the opportunity, our primary goal is to educate and advise IAAF members about how best to grow and manage anything online. As the market is constantly evolving, we want to better understand the needs of the aftermarket community to provide advice and expertise that members will value.”

Mike Smallbone, head of membership development at IAAF, added:

“We’re constantly seeing developments and new ways of working throughout many different industries, and with technological advancements bringing new and exciting opportunities to the aftermarket, it’s important that we embrace this change in order to adapt and thrive. We’re confident that E-Motive Online will help support members where possible and it’s great to have them on board.”