Discover growth opportunities with Vehicles in Operation Data

Date: Wednesday 12 July 2023

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In today's competitive automotive aftermarket, it is crucial for parts manufacturers and wholesale dealers to maximise their existing business while exploring new markets and segments. TecAlliance, the leading expert for data management and processes in the automotive aftermarket, supports them with its comprehensive Vehicles in Operation (VIO) data for 77 countries. TecDoc VIO Data offers valuable insights into global markets, enabling businesses to make informed decisions, drive growth and optimise stock management.

Parts manufacturers and trade customers face the challenge of staying strategically and technologically up to date while managing vast amounts of data associated with thousands of vehicle configurations and replacement parts.

“In this competitive landscape, I see it as essential to work on maximising your existing business while also tapping into new markets and segments,” says Dennie Coolen, Product Owner of VIO and OE data at TecAlliance. “Vehicles in Operation data is instrumental in effective part and product development as well as product life cycle management.”

Optimising stock management
For wholesale dealers, efficient stock management is crucial to meet customer demands and maintain business profitability. With VIO Data, they get accurate and comprehensive insights into the automotive aftermarket and can make data-driven decisions and optimise their stock management.

VIO Data offers detailed information about the number of vehicles on the road for specific makes, models, engine types and regions with a fully specified make and model table. Using this data, they can identify which vehicle models are gaining in popularity and which are declining in the market.

Furthermore, VIO Data provides detailed inventory data for 29 countries at the national and regional level, enabling more accurate stock planning. Data is available at a deeper geographical level, such as city, postal code or municipality. Wholesale dealers can ensure that they have the right parts and components in stock based on the vehicles being serviced in the market. This reduces excess inventory and minimises unpleasant out-of-stock situations.

Driving effective product development and strategic planning
For parts manufacturers, gaining accurate market insights is vital for effective product development and strategic planning. TecAlliance’s VIO data offers fully specified inventory data for vehicles, including over 60 vehicle attributes for 7 regions and 77 countries. Covering passenger cars, light commercial vehicles, and heavy commercial vehicles (including buses), the up-to-date data is available as early as six months after vehicle registration.

"Using this data, a parts manufacturer has the opportunity to increase its market share and consider expanding into new markets. We also provide historical and forecast data to support our customers in identifying sales potential and in analysing the development of the car parc,” says Coolen.

Trustworthy and accurate data
TecAlliance is committed to providing trustworthy and accurate VIO data. The data is sourced from local authorities, including official data on vehicle sales, registration figures, and insurance data. Dedicated local analysis teams ensure the accuracy and reliability of the data.

“Using a combination of AI tools and manual processes, we translate the raw data to the TecAlliance standard. Our unique harmonisation tool allows us to create linkages between raw source data files and our internal vehicle database (TecDoc Reference Data) utilising internal vehicle identifiers such as TecDoc K-Type and N-Type”, explains Coolen.

Getting the most out of VIO Data
To maximise the benefits of VIO data, VIO Data can also be integrated into other TecAlliance data products and software solutions.

“By using VIO Data in TecDoc PMA (Product Management Analytics) or global PIM TecDoc ONE, our customers can gain deeper insights to optimise their product range management. They can easily prioritise gaps and make data-driven decisions,” says Coolen.

To cater to businesses of all sizes, TecAlliance offers flexible subscription packages for VIO Data, allowing for customised country changes to meet specific business needs.

A detailed interview with Product Owner Dennie Coolen is available at tec.al/Interview_VIO.

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