DENSO’s Hybrid Blade wiper range renamed and repackaged to reflect its premium original equipment quality
Date: Friday 16 June 2023
The original equipment (OE) blade of choice by vehicle manufacturers (VMs) across the globe, the DENSO Hybrid Blade, is just 25mm in height, making it both wind resistant and unobtrusive, while still delivering the wiping performance that means it’s the standout solution for a premium quality replacement blade.
Among its many areas of expertise, DENSO is a wiper blade specialist supplying OE wiper blades to prominent VMs worldwide. However, these blades are also available to the independent service and repair sector through DENSO Aftermarket. In order to reflect their premium quality status, the packaging has been redesigned, refreshed and relaunched, and the range renamed to Hybrid Blade.
Resplendent in DENSO’s traditional blue with a prominent ‘DENSO Premium Quality’ stamp, the redesigned packaging is prestigious and attractive, matching the smooth lines of the modern vehicles they fit, making them a noticeable addition to the retail environment, while still being robust and able to be handled in the wholesale arena.
In addition, reflecting the company’s commitment to reduce emissions and safeguard the environment, the packaging has also been modified internally so that less material is used in its production, but with the clever use of three small cardboard mounts, the blade is both held in place securely and is well protected.
The packaging also carries fitting instructions to ensure they are fitted correctly, but it also features a QR Code that not only lists all the applications the blades fit, but provides access to further installation instructions.
Backing up these aesthetic attributes, are practical additions, such as the inclusion of the Czech, Greek, Portuguese and Romanian languages to the on-package communication, which alongside the fitting instructions, hook type and length means the information required is clear and easy to understand by the professional installer in a workshop or a regular motorist looking for the best replacement wiper blade for their vehicle.
Further details of the DENSO Aftermarket programme are available online at: www.denso-am.eu
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