Tel:+44(0)121 748 4600 Fax:+44(0)121 730 2745 Email: Search
The Independent Automotive Aftermarket Federation

Banner – putting on a display at Battery Specialists

Date: Wednesday 27 March 2024

Anyone out and about on a battery hunt in Kent and Medway will not fail to miss the shop front display that now greets them when visiting the premises of Rainham-based Battery Specialists South East. And it’s all down to the growing relationship they enjoy with Europe’s foremost manufacturer of original equipment batteries, Banner.

Customers arriving at Battery Specialists are welcomed with a fully bespoke and complete window display that serves to promote Banner and its diverse product offering. As founder and director of Battery Specialists, Dean Bruce states: “Our relationship with Banner has gone from strength-to-strength over the past few years, so much so that we wanted to create a customer facing visual display that promotes the diversity of Banner’s batteries product offering that we stock and supply.

“Banner is one of the world’s leading battery manufacturers, whose products are fitted as original equipment, not just on cars, but CV’s, plant, caravans, motorhomes and marine applications, as the window display powerfully exhibits. In our opinion they really are the highest quality batteries available and investing in the brand in this way underlines how happy we are with the association,” adds Dean.       

And with some 90% of Battery Specialists South East business emanating from retail customers, the visual impact of the window display is already attracting some positive attention.

As Banner’s Business Development Manager responsible for servicing the account, Russ Shea said: “To say the new Banner display is impactful is somewhat an understatement, and it serves to underline the values of Banner’s O/E reputation, whilst also promoting the depth of product range and the diversity of end use application.”

Established by Dean in 1994, and with the operation acquiring Limited Company status in 2015, the success of Battery Specialists South East rests solely with Dean and his career long experience of all things batteries. Today the operation is revered for its commitment to providing customers with access to high levels of product availability, irrespective of end use application, supported by the provision of specialist advice and technical support.