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The Independent Automotive Aftermarket Federation

Autotech Recruit appoints marketing & technology director to spearhead technical developments

Date: Thursday 16 July 2020

Autotech Recruit has appointed Laurence Abbott as the company’s new marketing & technology director.

The creation of this new role underpins Autotech Recruit’s objective to develop technical solutions which will equip both contractors and clients alike with the best possible digital tools to drive efficiency, while streamlining recruitment and training processes.

Technology will play a vital role within the automotive aftermarket, and Autotech Recruit is set to be at the forefront of this. From the development of a bespoke client portal, which gives businesses total real-time visibility of bookings and placements, to cutting-edge digital tools for the company’s network of temporary vehicle technicians and MOT testers.

Laurence will now drive these technical developments forward, as well working with the existing marketing team to develop and enhance the ongoing marketing and PR strategy.

As a former director of digital agency, FNSCreative, Laurence has worked extensively alongside Autotech Recruit since 2010 when the company was founded. Through FNSCreative he has worked on projects for clients such as Helly Hansen, Audi, Renault, Novo Nordisk and Cambridge University Press. Laurence now joins Autotech Recruit permanently.

“In the last decade I have seen Autotech Recruit grow significantly,” comments Laurence. “During this time we have discussed several technical developments and system integrations which would help streamline processes and drive the business forward, and I am now delighted that, as a member of the team, I can bring these plans to fruition.”