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The Independent Automotive Aftermarket Federation

Automechanika Frankfurt: TecAlliance connects the aftermarket community

Date: Thursday 08 September 2022

Nothing can replace personal contact. This is certainly one of the key learnings during recent months. The automotive aftermarket will meet at TecAlliance's booth at Automechanika Frankfurt (Hall 3.0, B50) with the focus on experts exchanging ideas. Talks in various formats will be recorded in the film studio on the stand, where TecAlliance will provide important impulses for the digital future of the business in discussions with customers and partners. In the E-Commerce Lounge hosted by eBay (Hall 4.0, F 61B), the TecDoc data standard will be presented as the basis for success in e-commerce.

"We are delighted to bring together the community at our booth. Our focus this year is clearly on personal exchange with our customers and partners," explains Christian Müller, Vice President Marketing at TecAlliance. "The demand for meetings with our product managers is extremely high and the 'talk-to-an-expert' area at our stand is already well booked."

Personal appointments for the remaining slots with TecAlliance experts can still be made at

Innovative talk formats on trending topics
A studio for professional content will be available on the upper floor of the exhibition booth. Talks in various formats will be recorded and distributed via social media channels and the TecAlliance website after the fair.

"In discussions with our partners and customers, we will pick up on topics and trends from the automotive aftermarket and assess new developments and innovative business ideas. We are looking forward to interesting discussions with a wide range of talk guests," says Müller.

Success in e-commerce with TecDoc
TecAlliance will also be present with a booth in the E-Commerce Networking Lounge hosted by eBay in Hall 4.0, F 61B.

"We are pleased to exhibit with our long-standing partner eBay and other partners from our ecosystem. We will show how parts manufacturers and dealers can use the TecDoc data standard and our solutions to fully realise the potential of e-commerce," says Müller.

The TecDoc Standard has enabled the fast and precise identification of replacement parts and vehicles for almost 30 years. It forms the basis of the TecDoc Catalogue, the world's leading spare parts catalogue for the automotive aftermarket, and of many other catalogue systems. The standard also enables automated and digitised process solutions along the entire supply chain. With a large-scale data quality initiative, TecDoc is steadily increasing confidence in online purchasing. Excellent data quality leads to more orders, fewer returns and better service.

In two keynote presentations, Christian Müller will speak with Artur Oswald, Managing Director of the long-standing TecAlliance partner Retromotion GmbH, about the value chain in e-commerce – from the description of products in the TecDoc Standard to successful sales via online platforms.

Entitled "Retail is detail. The importance of data in e-commerce", the discussions will take place on 13 September at 2 pm and on 15 September at 11 am in the E-Commerce Networking Lounge in Hall 4.0, Stand F61. Registration is not required.