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The Independent Automotive Aftermarket Federation

An important platform for the independent aftermarket: successful conclusion of the Digital MEYLE Exhibition 2021

Date: Thursday 18 November 2021

The Hamburg manufacturer MEYLE is highly satisfied – MEYLE product and technical experts welcomed close to 500 participants from more than 26 countries to the digital trade show MEYLE Exhibition Hamburg 2021. MEYLE customers and partners had the opportunity to discuss interesting topics from the world of MEYLE in individual appointments held digitally for the second consecutive year. The trade show lasting four weeks offered a comprehensive overview of MEYLE’s products and future topics.

With the MEYLE Exhibition Hamburg 2021, MEYLE is systematically continuing with its digital focus. Like in 2020, it once again served as an attractive digital port of call for the independent aftermarket. “We are delighted that so many of our customers and partners took us up on our invitation again, enabling us to engage in in-depth dialogue with them regarding MEYLE topics,” says a contented Christian Ludwig, Vice President Sales at MEYLE AG. A digital planning and management tool created specifically for the MEYLE Exhibition allowed individual appointments to be conducted with topic focuses that were tailored precisely to the individual participant groups.

“After more than a year of mobile working, digital and fast access to information continues to play a key role in the independent aftermarket and is making efficient and targeted dialogue within the industry possible. The further development of our digital trade show format was the logical consequence of this. We nevertheless obviously look forward to being able to take this topic dialogue forward in face-to-face meetings as soon as possible,” explains Ludwig.

MEYLE made an impression with a diverse array of topics. In addition to digital solutions being presented such as the DRIVER portal and wide-ranging digital seminars, technical experts shed light on numerous topics from the MEYLE product world. Specially produced animations were used to demonstrate MEYLE products and communicate the relevant technical expertise. Exciting new developments were also showcased including, in the area of electronics, MEYLE ORIGINAL pressure sensor glow plugs and the MEYLE ORIGINAL oil stop cable. In the area of suspension and steering, the Hamburg manufacturer announced an expansion of the MEYLE KIT portfolio with the addition of the new, practical MEYLE ORIGINAL steering knuckle and ball joint repair kit. Relevant new developments were likewise announced in other product categories. MEYLE also made an impression with a variety of range expansions in the areas of engines, drives, and brakes, to offer aftermarket customers an even broader portfolio covering a wide range.

Company and future-oriented topics were additionally addressed during the digital trade show.

“The aftermarket isn’t just about better parts and solutions, it’s also about data standards, more reliable services, and looking and working in the same direction as and in tandem with the customers,” explains Ludwig. “Topics relating to digital solutions, seminars, corporate responsibility, quality management, and marketing activities with the customers are therefore important as the building blocks of shared success, too.”

The positive customer feedback across the board is evidence of the lively dialogue on the relevant highly topical issues and further strengthens MEYLE’s digital course. Digital measures and formats are therefore in the pipeline for 2022, too.