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The Independent Automotive Aftermarket Federation

Alliance Automotive Group UK acquires Automotion Factors Limited

Date: Tuesday 06 February 2024

Alliance Automotive Group UK (AAG) has expanded its e-commerce capability by acquiring Automotion Factors Limited T/A Parts In Motion (PIM).

A current member of the AAG Trading Group, PIM is a leading e-commerce platform focused on automotive components and accessories with annual sales of approximately £20m and a well-established market presence that will continue to expand as part of the AAG family.

“PIM is not only a key member of our Trading Group with whom we have a longstanding relationship, but also a major player in the e-commerce segment”, said Steve Richardson, Managing Director of AAG. “When making acquisitions, we always prioritise companies that add value to our offering and PIM allows us to further enhance our digital capability, making it a great fit for us and a logical step in our development”.

For PIM, joining the AAG family gives them a competitive advantage and access to the resources needed to start the next chapter in its already impressive growth story. Whilst PIM will continue to operate under its existing management team, the business will become part of AAG’s digital team led by Jonathan Eden and Lewis Selby.

Gavin Samwell, CEO of PIM, commented, “We’re delighted to have found the natural home for our business in AAG. The digital sector is extremely competitive so becoming part of a leading global aftermarket organisation makes sense for the future of our business. We’re proud and appreciative of our team and the business they’ve helped us develop. It will be exciting to see where we can take the business from here”.