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The Independent Automotive Aftermarket Federation

Alliance Automotive Group to merge FPS Distribution and Platinum International

Date: Thursday 07 September 2023

Alliance Automotive Group UK and Ireland (AAG) is excited to announce a significant milestone in their growth and development journey. As the automotive industry continues to evolve, AAG is committed to staying ahead of the curve and providing the best possible service to its customers.

From 1st January 2024, Platinum International will merge with FPS Distribution, marking a pivotal moment for the group. By combining the strengths of these two well-established companies, both of which have a rich heritage in the automotive industry, AAG will be able to offer an even more extensive product and service range to its customers. This will be achieved through a broader stock profile, increased product range, and centralisation of IT systems.

Steve Richardson, AAG Managing Director, said:

“Both FPS and Platinum are names synonymous with excellent service and market leading logistics, so it makes sense to bring these entities together as part of the group's development. The integration delivers a more effective and efficient solution for our customers, making us even easier to deal with and creating a much stronger offering for the future.”

Following the merger, Platinum will no longer exist as a separate trading entity, however, Platinum Batteries will remain a key brand for AAG's customers. Moving forward, FPS will be the exclusive distributor of both Platinum and FPS product ranges, ensuring that customers continue to have access to high-quality products and services.