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The Independent Automotive Aftermarket Federation

ZF [pro]Points gaming initiative with attractive prizes for new and existing members

Date: Monday 08 March 2021

ZF Aftermarket is offering independent garage workshops the chance to win an iPhone 12 Pro and a daily allocation of Points by taking part in its new online gaming initiative. This is being piloted from February 1st to 22nd across France, followed by Spain and the UK in March. If successfully received, it will be rolled out across other member countries. For workshops that are not currently signed up to ZF [pro]Points, now is the time to do so. It’s simple and easy to do by going to: www.zf-propoints.com

As it gears up to celebrate the third birthday of customer loyalty program ZF [pro]Points, ZF Aftermarket is piloting a brand new digital gaming initiative in February and March across France, Spain and the UK. This exciting and fun two-game proposal is designed for independent workshops and customers of its aftermarket portfolio of Lemförder, Sachs and TRW braking, steering, suspension, clutch and associated product ranges.

Anyone can play the first online racing game, which tests the players speed skill by monitoring how many ZF logos they can collect in 60 seconds by avoiding the obstacles. If the player achieves a certain score and is a signed up member of the ZF [pro]Points program, they will automatically be entered into a prize draw to win their country’s big prize of an iPhone 12 Pro, and can also go on to take part in the second game in which they can win a daily allocation of loyalty Points, which can be redeemed for a wide choice of business-based prizes.

The game will be mainly promoted on social media networks via promotional ads and on the ZF Aftermarket Facebook channel. Interested players will be directed to the landing page of the game where they can participate once a day throughout the three week duration: www.zf-propoints-racinggame.com.

“Gaming is the first language of human communication,” explains Susanne Wilhelm, Manager Garage Marketing at ZF Aftermarket. “As well as attracting new subscribers from the IAM population, we wanted a fun way to reach out to our existing ZF [pro]Points members - refocusing brand awareness and reminding workshops of the benefits of the loyalty campaign in which Points are awarded for product purchased. Gaming seemed the obvious choice. This is an exciting pilot and one which we hope to roll out to our other member countries in the near future.”

Newsletters and e-mails will also be sent out to existing members of the ZF [pro]Points program in the coming weeks to publicize this initiative.

For more information about the ZF [pro]Points programme, and to find out more about the new gaming initiative, please go to www.zf-propoints.com