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The Independent Automotive Aftermarket Federation

Technicians get a confidence boost on the OESAA stand at Automechanika Birmingham 2017

Date: Monday 17 July 2017

The Original Equipment Suppliers Aftermarket Association (OESAA) attracted a record number of garage owners and technicians onto its stand at Automechanika Birmingham 2017.


OESAA&rsquo,s very own on-stand seminar theatre proved to be a popular hit at the event as industry expert guest speakers Andy Savva and Frank Massey drove home the benefits of buying genuine parts from OE suppliers to a garage&rsquo,s reputation and profit-margin.


Andy and Frank offered valued tips and advice to help educate garage owners and technicians about the confidence-boosting effects of choosing genuine OE suppliers&rsquo, parts from their local motor factors, while also warning about the potential pitfalls of cheaper alternatives.


&ldquo,We&rsquo,re explaining how genuine parts can benefit your workshop businesses in terms of reputation and the profit margins they can bring,&rdquo, Andy explained.


Demonstrating the shocking reality of sub-standard &lsquo,equivalents&rsquo,, examples of cross-sectioned OE and vastly inferior non-OE components were also a big talking point at the exhibition.


OESAA&rsquo,s Eunan MacGuinness said: &ldquo,We&rsquo,re getting garage owners and technicians to understand why they should be using genuine parts from OE suppliers.


&ldquo,We&rsquo,ve got a non-OE torsional vibration damper that, from the outside, looks like it&rsquo,s got a rubber seal in but actually it&rsquo,s just a little groove that&rsquo,s been cut out. ,


&ldquo,It weighs twice as much as the OE part, there&rsquo,s no dampening in it at all so it&rsquo,s actually going to create more vibration somewhere else on the vehicle.&rdquo,


Other cross-sectioned components appearing on the stand included wheel bearings and gearbox mountings. ,


&ldquo,The majority of technicians will have only ever seen a complete part before, so the when they look inside these parts and see the difference, it is quite shocking for them,&rdquo, Eunan added.


Automechanika Birmingham, the UK&rsquo,s leading exhibition for the aftermarket and supply chain, was this year 70 per cent bigger with over 800 exhibitors attracting more than 12,000 visitors.


Andy added: &ldquo,We saw a lot more garages this year and we had some really interesting conversations with them on the OESAA stand.


&ldquo,If you want to stay in this industry and succeed, it&rsquo,s essential to be aware of what you&rsquo,re fitting.&rdquo,


For further information on OESAA and all forthcoming exhibitions, visit The Original Equipment Suppliers Aftermarket Association (OESAA) attracted a record number of garage owners and technicians onto its stand at Automechanika Birmingham 2017.

OESAA&rsquo,s very own on-stand seminar theatre proved to be a popular hit at the event as industry expert guest speakers Andy Savva and Frank Massey drove home the benefits of buying genuine parts from OE suppliers to a garage&rsquo,s reputation and profit-margin.

Andy and Frank offered valued tips and advice to help educate garage owners and technicians about the confidence-boosting effects of choosing genuine OE suppliers&rsquo, parts from their local motor factors, while also warning about the potential pitfalls of cheaper alternatives.

&ldquo,We&rsquo,re explaining how genuine parts can benefit your workshop businesses in terms of reputation and the profit margins they can bring,&rdquo, Andy explained.

Demonstrating the shocking reality of sub-standard &lsquo,equivalents&rsquo,, examples of cross-sectioned OE and vastly inferior non-OE components were also a big talking point at the exhibition.

OESAA&rsquo,s Eunan MacGuinness said: &ldquo,We&rsquo,re getting garage owners and technicians to understand why they should be using genuine parts from OE suppliers.

&ldquo,We&rsquo,ve got a non-OE torsional vibration damper that, from the outside, looks like it&rsquo,s got a rubber seal in but actually it&rsquo,s just a little groove that&rsquo,s been cut out. ,

&ldquo,It weighs twice as much as the OE part, there&rsquo,s no dampening in it at all so it&rsquo,s actually going to create more vibration somewhere else on the vehicle.&rdquo,

Other cross-sectioned components appearing on the stand included wheel bearings and gearbox mountings. ,

&ldquo,The majority of technicians will have only ever seen a complete part before, so the when they look inside these parts and see the difference, it is quite shocking for them,&rdquo, Eunan added.

Automechanika Birmingham, the UK&rsquo,s leading exhibition for the aftermarket and supply chain, was this year 70 per cent bigger with over 800 exhibitors attracting more than 12,000 visitors.

Andy added: &ldquo,We saw a lot more garages this year and we had some really interesting conversations with them on the OESAA stand.

&ldquo,If you want to stay in this industry and succeed, it&rsquo,s essential to be aware of what you&rsquo,re fitting.&rdquo,

For further information on OESAA and all forthcoming exhibitions, visit ,www.oe-suppliers.org/.  ,  , ,