The Independent Automotive Aftermarket Federation
The Original Equipment Suppliers Aftermarket Association (OESAA) attracted a record number of garage owners and technicians onto its stand at Automechanika Birmingham 2017.
OESAA&rsquo,s very own on-stand seminar theatre proved to be a popular hit at the event as industry expert guest speakers Andy Savva and Frank Massey drove home the benefits of buying genuine parts from OE suppliers to a garage&rsquo,s reputation and profit-margin.
Andy and Frank offered valued tips and advice to help educate garage owners and technicians about the confidence-boosting effects of choosing genuine OE suppliers&rsquo, parts from their local motor factors, while also warning about the potential pitfalls of cheaper alternatives.
&ldquo,We&rsquo,re explaining how genuine parts can benefit your workshop businesses in terms of reputation and the profit margins they can bring,&rdquo, Andy explained.
Demonstrating the shocking reality of sub-standard &lsquo,equivalents&rsquo,, examples of cross-sectioned OE and vastly inferior non-OE components were also a big talking point at the exhibition.
OESAA&rsquo,s Eunan MacGuinness said: &ldquo,We&rsquo,re getting garage owners and technicians to understand why they should be using genuine parts from OE suppliers.
&ldquo,We&rsquo,ve got a non-OE torsional vibration damper that, from the outside, looks like it&rsquo,s got a rubber seal in but actually it&rsquo,s just a little groove that&rsquo,s been cut out. ,
&ldquo,It weighs twice as much as the OE part, there&rsquo,s no dampening in it at all so it&rsquo,s actually going to create more vibration somewhere else on the vehicle.&rdquo,
Other cross-sectioned components appearing on the stand included wheel bearings and gearbox mountings. ,
&ldquo,The majority of technicians will have only ever seen a complete part before, so the when they look inside these parts and see the difference, it is quite shocking for them,&rdquo, Eunan added.
Automechanika Birmingham, the UK&rsquo,s leading exhibition for the aftermarket and supply chain, was this year 70 per cent bigger with over 800 exhibitors attracting more than 12,000 visitors.
Andy added: &ldquo,We saw a lot more garages this year and we had some really interesting conversations with them on the OESAA stand.
&ldquo,If you want to stay in this industry and succeed, it&rsquo,s essential to be aware of what you&rsquo,re fitting.&rdquo,
For further information on OESAA and all forthcoming exhibitions, visit The Original Equipment Suppliers Aftermarket Association (OESAA) attracted a record number of garage owners and technicians onto its stand at Automechanika Birmingham 2017.
OESAA&rsquo,s very own on-stand seminar theatre proved to be a popular hit at the event as industry expert guest speakers Andy Savva and Frank Massey drove home the benefits of buying genuine parts from OE suppliers to a garage&rsquo,s reputation and profit-margin.
Andy and Frank offered valued tips and advice to help educate garage owners and technicians about the confidence-boosting effects of choosing genuine OE suppliers&rsquo, parts from their local motor factors, while also warning about the potential pitfalls of cheaper alternatives.
&ldquo,We&rsquo,re explaining how genuine parts can benefit your workshop businesses in terms of reputation and the profit margins they can bring,&rdquo, Andy explained.
Demonstrating the shocking reality of sub-standard &lsquo,equivalents&rsquo,, examples of cross-sectioned OE and vastly inferior non-OE components were also a big talking point at the exhibition.
OESAA&rsquo,s Eunan MacGuinness said: &ldquo,We&rsquo,re getting garage owners and technicians to understand why they should be using genuine parts from OE suppliers.
&ldquo,We&rsquo,ve got a non-OE torsional vibration damper that, from the outside, looks like it&rsquo,s got a rubber seal in but actually it&rsquo,s just a little groove that&rsquo,s been cut out. ,
&ldquo,It weighs twice as much as the OE part, there&rsquo,s no dampening in it at all so it&rsquo,s actually going to create more vibration somewhere else on the vehicle.&rdquo,
Other cross-sectioned components appearing on the stand included wheel bearings and gearbox mountings. ,
&ldquo,The majority of technicians will have only ever seen a complete part before, so the when they look inside these parts and see the difference, it is quite shocking for them,&rdquo, Eunan added.
Automechanika Birmingham, the UK&rsquo,s leading exhibition for the aftermarket and supply chain, was this year 70 per cent bigger with over 800 exhibitors attracting more than 12,000 visitors.
Andy added: &ldquo,We saw a lot more garages this year and we had some really interesting conversations with them on the OESAA stand.
&ldquo,If you want to stay in this industry and succeed, it&rsquo,s essential to be aware of what you&rsquo,re fitting.&rdquo,
For further information on OESAA and all forthcoming exhibitions, visit ,www.oe-suppliers.org/. , , ,
Richard Welland
WAI Global UK