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The Independent Automotive Aftermarket Federation

Serenco UK added to IAAF’s growing membership

Date: Friday 22 April 2022

The Independent Automotive Aftermarket Federation (IAAF) is continuing to grow its membership and has added automotive tools and equipment wholesaler, Serenco UK to its network.

Established in 2000, Serenco UK traditionally operates as a wholesaler, supplying automotive and industrial tool distributors across the UK and Ireland. In addition to its distribution network, customers can also benefit from its comprehensive range of tools directly via its streamlined, e-commerce website.

The company stocks a variety of industry recognisable brands including DeWALT, Autocom, Bosch and Scruffs, all supplementing its core range of hand tools, tool storage and specialist tools from own brands such as Powerhand, BOXO and Power-Start.

Tony Dearden, Managing Director at Serenco UK, said:

“In order to back up our comprehensive diagnostics offering, it has become more important than ever that we remain fully up to date with technical and legislative changes within the aftermarket, which being a part of the IAAF will allow us to do. IAAF membership also gives us access to other members within the industry through its excellent array of networking opportunities.”

Mike Smallbone, head of membership development at IAAF, said:

“With more than 22 years’ experience supplying the industry with top-quality products, Serenco UK has established itself as a trusted aftermarket business, and we’re delighted to have them on board.”

As an IAAF member, Serenco UK will have access to many of the federation’s benefits, including entry to industry networking events and insights into IAAF’s lobbying activities to protect the automotive aftermarket.
For more information on how to join IAAF, visit