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The Independent Automotive Aftermarket Federation

Santa's Helping Hand

Date: Wednesday 02 December 2020

It’s been a challenging year for many people but, as we approach the end of it, Ben thought the industry might appreciate a little light-hearted fun in the form of a Christmas challenge and as the IAAF has been unable to hold its usual fundraising activities on behalf of Ben, we would encourage members to make their donations in a different fashion.

Santa is looking for help to get his letters to the Post Office in his hometown of Rovaniemi, Finland in Ben's ‘Santa’s Helping Hand’ 5km virtual challenge.

This is a 5km virtual challenge. You don’t need to do any training or preparation and there’s no fundraising to do, just a suggested donation for each family or group taking part.

You can cover the distance by walking the dog with the kids, doing your Christmas shopping or any other form of exercise through our clever little app and you’ll get a ‘thank you’ from Santa when you join the challenge PLUS if you’re doing it with the family, he’ll send a special letter to your kids or grandchildren at the end, too.

Christmas can be a tough and often lonely time and people in our industry are struggling unnecessarily every day, often feeling they have nowhere to turn.

When you take part in Santa’s Helping Hand, you’ll be helping ensure Ben is there for them so that no-one in automotive has to face life’s toughest challenges alone this Christmas.

To sign up CLICK HERE.

Alternatively, it is possible to make a straightforward donation to Ben by following this link: