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The Independent Automotive Aftermarket Federation

sales-i in pole position for the BTCC 2022 season with continued sponsorship of Power Maxed Racing

Date: Thursday 21 April 2022

sales-i, the sales enablement software with data analytics and CRM, announced its renewed sponsorship of Power Maxed Racing (PMR) for the fifth year.

Power Maxed, the leading brand of cleaning and detailing products behind the PMR team, owned by Automotive Brands, is a long-standing sales-i customer.

2022 looks to be an exciting year, with this renewed sponsorship and new sales-i product releases coming that will enable sales teams to make more data-driven decisions. Having the tools to measure performance and spot opportunities has never been more vital than today, whether on the track or in a sales call. Data is the key to winning or losing.

Paul Black, CEO of sales-i, commented about the ongoing partnership:

“We’re delighted to be returning to the British Touring Car Championships for 2022 as a sponsor of Power Maxed Racing. The sponsorship aligns with our strategy to enable sales teams with actionable insights that help them beat the competition. Good luck to the PMR team, we can’t wait for the action to take place.”

Adam Weaver, Team Principle at Power Maxed Racing and MD at Automotive Brands shared:

“Confirming our continued partnership with a business as well established and respected as sales-i really excites us, at Power Maxed Racing. Working with like-minded businesses always makes business more enjoyable and here at PMR we appreciate the on-going support from sales-i. Having used the sales software for many years across the group of businesses; I was delighted to hear about the release of the new sales-i product making data-driven decisions easier for all. We look forward to having sales-i join us for the new Hybrid season and celebrate our collaborative success.”

Motor racing is a passion that runs through sales-i, fuelled by the CEO’s participation in gruelling 24-hour races, GT Cup championships, and high-speed track days.

To help start the season strong, select sales-i customers in the UK are joining the round on 23rd-24th April at Donington Park.

For more information on sales-i's enablement, analytics, and CRM software for product sales teams, visit