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The Independent Automotive Aftermarket Federation

ROWE joins IAAF as its latest member

Date: Thursday 20 June 2024

Premium oils, lubricants and coolants brand, ROWE, has become the latest member of the Independent Automotive Aftermarket Federation (IAAF).

This strategic partnership will allow ROWE to leverage IAAF’s extensive network, resources and opportunities, furthering its mission to push the aftermarket into new and innovative directions.

ROWE, known for its high-performance, sustainably manufactured lubricants, coolants, and fluids, has recently expanded its presence in the UK and is exclusively distributed by MediaCo Imports Ltd (MCOIL).

The brand is a leader in lubricant technology, drawing lessons from an extensive history of endurance racing to formulate products that unlock performance in the harshest conditions.

ROWE’s state-of-the-art blending plant in Worms, Germany, is a testament to the brand’s commitment to sustainability. The facility uses audited sustainable processes, with over 60 percent of its energy requirements self-generated via photovoltaic cells and at least 50 percent recycled content in all lubricant packaging.

Jeremy Aston-Phillips, Director of ROWE, commented on the partnership: “Joining IAAF is a significant step for ROWE as we aim to strengthen our footprint in the UK market. The Federation’s commitment to innovation and ensuring quality aftermarket products and services are accessible to all, aligns perfectly with our vision of driving the aftermarket forward. We are excited about the opportunities this membership will bring and look forward to contributing to the IAAF community.”

As a member of IAAF, ROWE will have access to numerous benefits, including industry representation, networking opportunities, market intelligence, and the latest industry developments.

Mark Field, Chief Executive of IAAF, added: "It’s great to have ROWE on board as our newest member. The team’s dedication to sustainable practices and technological advancements in lubricant technology is evident and we’re confident this partnership will not only benefit ROWE but also enrich the IAAF’s mission to support and grow the independent automotive aftermarket sector."

For more information about ROWE in the UK, visit

To learn more about joining IAAF and the benefits of membership, please visit here