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The Independent Automotive Aftermarket Federation

Retail and ecommerce expert joins industry panel for latest webinar on aftermarket digitalisation

Date: Thursday 24 September 2020

Andrew Rowson, Co-founder and Head of Services at ecommotors is joining the panel at the next free-to-attend session of the Automotive Aftermarket Webinar Series, ‘Digitalisation; Accelerating the recovery of the aftermarket,’ which will take place on 29 September.

Following on from the huge success of the first session, the next live discussion, sponsored by ecommotors, will begin at 11am, with an industry panel providing a 60-minute, in-depth view on how digitalisation is changing the way business is conducted in the aftermarket. The panel will discuss the value of digitalisation and key takeaways for your business, as well as taking any questions.

Rowson started his retail journey at the age of 17, working at a FTSE 100 UK food retailer.

In 2003 he joined the family automotive business, which was doing £100K annually and grew it into a £10m multichannel organisation within 10 years.

The organisation became a force within the multichannel community and achieved several accolades, including the largest Parts and Accessories seller and eBay Top Seller UK in 2009.

Seeing the opportunity to help other sellers and brands to sell on multichannel, in 2013 Andrew established E-Motive, a comprehensive managed services provider. To meet the increasing demand from the automotive aftermarket around digitalisation and multichannel, Rowson has recently co-founded ecommotors, which combines technology systems and services to offer a full, end-to-end solution dedicated to this category.

Rowson joins Dr Julia Saini on the webinar, Associate Partner at Frost and Sullivan and an expert on the topic of Digitalisation, who will explore the key trends driving the recovery in the aftermarket. Joining Saini, Peter Lawton, Senior Section Manager at SMMT, will share his views, which have been shaped by the experiences of suppliers, motor factors and retailers throughout the aftermarket. This will provide a balanced discussion looking at the opportunities and challenges when adopting digital channels in the aftermarket.

Whether it’s informing customers, driving sales, delivering operations or a particular service, digitalisation is key to helping companies adapt and communicate with the supply chain through to the end consumer more efficiently than ever before. The session will deliver an insightful and practical conversation with experts and industry practitioners.

The webinar sessions have been structured to cover both the strategic outlook for the automotive industry and the on-the-ground, real-world experiences of businesses in the aftermarket supply chain on a daily basis.

To sign up for the free-to attend session, register at And, if you have a question for the panellists, please email

For those who were unable to attend the last webinar, the live session has been recorded and is available here.