OESAA reveals First Brands Group as newest member

Date: Friday 01 October 2021

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The Original Equipment Suppliers Aftermarket Association (OESAA) is thrilled to welcome First Brands Group as a new member of its organisation.

First Brands Group, which originated from TRICO Group in 2020, also includes the Airtex brand. Both TRICO and Airtex are highly-respected original equipment manufacturers in their respective fields of wiper blades and water pumps.

With almost 100% vehicle parc coverage, supported by point-of-sale support and technical expertise, TRICO is a prominent outfit in the automotive aftermarket. Likewise, Airtex has an enviable track record; it has the capacity to produce more than five million water pumps every year and supplies the likes of Ford, Volkswagen Audi Group, Land Rover, GM and PSA.

First Brands Group Brand and Marketing Manager, Sam Robinson, said:

“Joining OESAA was an easy decision for us to make, as it’s a highly respected body in the industry and with our plans for the UK, it was the perfect organisation to align ourselves with.

“TRICO has been well established in the industry for many years, but with the big brand awareness campaign we’re undertaking for Airtex, it’s a great way to share our messages with the aftermarket and reiterate the premium quality message that is so important to raise, especially with technicians.”

OESAA Chairman, Nigel Morgan, said First Brands Group is a “welcome addition” to the organisation’s roster, adding that he is “looking forward to collaborating with the brand and excited to see its plans to support OESAA come to fruition”.

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