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The Independent Automotive Aftermarket Federation

Mondays with Mark - James Onions

Date: Thursday 23 July 2020

In the latest episode of Monday’s with Mark, Mark Field of Impression talks to James Onions, Director of Garage Wire about how the aftermarket media has evolved during the coronavirus pandemic. James talks about the privileged position a media outlet has in our trade and discusses how the media and Garage Wire website have had to change to meet the increased demand from visitors.

James also questions the wisdom around businesses retreating from their marketing activity, having spent thousands on building it up and the says the ones that stay the distance will benefit from what he predicts will be a ‘very big bounce’ further down the line.

You can listen to the podcast here.