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The Independent Automotive Aftermarket Federation

Impression makes key appointments

Date: Monday 11 January 2021

Award-winning automotive PR and marketing agency, Impression Communications, has appointed Cheryl Griffiths as PR Account Manager and promoted Hayley Evans to the role of Senior Account Manager.

Griffiths previously worked in an in-house press office role and has both B2C and B2B agency experience. As account manager, she will work alongside Mark Field and Hayley Evans to support clients’ PR and marketing activities in 2021.

Meanwhile Hayley Evans has been promoted to the role of Senior Account Manager.

Impression has evolved and grown throughout 2021 setting up an industry podcast, sending out surveys to gain a market insight, and has expanded its expertise into SEO, ensuring all marketing efforts, including social media and PR, are more aligned to clients’ objectives.

The company works with businesses across the automotive aftermarket supply chain such as parts suppliers, warehouse distributors, motor factors and independent garages. Covering all aspects of automotive aftermarket marketing, including social media, event management, customer newsletters and PR to name but a few, Impression is able to quickly establish itself within a client’s business and work towards their objectives.

Mark Field, Impression Director, said:

“In such a difficult year for everyone I’m delighted to have achieved our objectives of successfully growing our team. We have learnt so much this year as a business and worked closer than ever before with clients, bringing new ideas and supporting them in the most proactive ways.”