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The Independent Automotive Aftermarket Federation

First Line Ltd’s Key Parts range provides a ‘Pure & Simple’ alternative

Date: Thursday 10 February 2022

First introduced in 2012, First Line Ltd’s Key Parts range of components is continuing to prove popular as a competitively priced alternative to its premium quality First Line and Borg & Beck brands for technicians.

Key Parts covers the most popular and fast-moving applications for Braking, Steering and Suspension, Wheel Bearings, Water Pumps and Clutch Kits categories and is part of the company’s commitment to providing a quality repair solution for workshops who require a commercially competitive option.

The brand offers more than 1,800 references across the above categories to suit over 96,000 different applications, offering minimum stock investment for maximum sales return.

All of the Key Parts braking components are ECE R90 approved where required, to ensure full traceability and total peace of mind when it comes to the quality of products.

In addition, all Key Parts Braking, Steering and Suspension, Wheel Bearings and Water Pumps are supported by a 12-month / 12,000-mile warranty, and Clutch is covered with a 12-month / unlimited mileage warranty against manufacturing defects, providing complete peace of mind. Plus, in line with all of First Line’s products, the full product range goes through rigorous quality control processes, from factory inspection to extensive testing and certification of the materials and finished products. This is followed by a continuous inspection and audit programme to ensure compliance, in line with the brand’s ISO9001:2015 management procedure.

All Key Parts references follow the same numbering system as First Line and Borg & Beck parts, and can be found in the company’s online catalogue, WebCat.

Simply visit webcat.firstline.co.uk/Home to look up references, plus registered customers can check stock availability and place orders.

If you are interested in stocking Key Parts, please get in touch with your account manager or email sales@firstline.co.uk.