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The Independent Automotive Aftermarket Federation

DENSO glow plugs – keeping technicians cosy this winter

Date: Friday 27 November 2020

To help keep them warm as we enter winter and the weather gets colder, DENSO is offering technicians the opportunity to receive a branded beanie hat when they purchase glow plugs from participating distributors
DENSO is a world leader in diesel technology and was the first original equipment (OE) manufacturer of ceramic glow plugs in 1991 and pioneered the common rail system in 1995. This expertise continues to allow the company to help vehicle manufacturers around the world to create increasingly responsive, efficient and reliable vehicles.

“DENSO Aftermarket draws on this expertise to provide the independent sector with an OE quality all-makes glow plug programme that benefits from DENSO’s cutting edge diesel technology and allows workshops to fit the very best replacement components to their customers’ vehicles,” explains DENSO Europe, Pan European Strategic Marketing Manager, Fatiha Laauich.
“To help technicians stay warm and cosy as the weather worsens this winter, we’re working with our distributors to provide them with a high quality, DENSO branded beanie, to help them get through it. All they have to do is to purchase DENSO glow plugs from a participating supplier, between the beginning of December and the end of March, and they can request one of these fabulous hats that will not only keep them warm, but also look cool!
“To help them identify a participating distributor, we’ve created a specific landing page on our website, so all they have to do is visit and chose one.
“While they are there, those who have yet to sign up to our online training programme can do so by clicking the ‘E-LEARNING’ tab and at the same time join the "League of True Mechanics" – a league in which, as part of the training, technicians from the UK and Ireland can collect "DENSO coins", to have the opportunity to be among the top 10 technicians who will be rewarded with valuable prizes such as a SONOS speaker, Bose headphones, Toyota Gazoo Racing jacket and many more."

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