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The Independent Automotive Aftermarket Federation

Delphi Technologies Aftermarket announces 8 additonal first-to-market brake pads in European Braking Program

Date: Wednesday 16 September 2020

Delphi Technologies announces an additional eight additional first-to-market brake pads in its aftermarket braking program, further positioning the company as a first-mover supplier in Europe. Building on a history of launching first-to-market solutions, these latest applications join the company’s brake pad line-up to offer more than 98.5 percent coverage for the European car parc. Delphi Technologies quick off the mark braking program provides a huge advantage to its customers, allowing workshops to generate additional revenue by accessing the repair business on these newer vehicles sooner, increasing both profitability and customer retention.

First announced in an eight-part series on both the company’s website and social media channels, Delphi Technologies added first-to-market coverage of 8 OE brake pads for popular car and LCV vehicles to their aftermarket braking program:

“Pads are one of the first critical items to be replaced on a vehicle which is why we set ourselves ambitious targets to have new pads in range within 6 to 12 months of a vehicle’s launch,” comments James Tibbert, EMEA Marketing Director, Delphi Technologies Aftermarket. “Being first-to-market ensures our aftermarket customers are well-positioned to access these new service opportunities with proven quality products.”

Quick to bring the right parts to the aftermarket in the shortest possible timeframe, Delphi Technologies has a history of first-to-market brake pads. These previous applications include the Audi Q8 (02/2018>), Ford Focus IV (01/18) and Fiesta ST (05/18>), Toyota Supra (06/19>), Land Rover Defender (2020>), and Volkswagen Golf MK8 (2020>). For both the Land Rover and Volkswagen applications, the company achieved a milestone in speed to market by being quicker than the vehicle manufacturer.

“As a manufacturer of the pioneering propulsion technology fitted as OE to many of these vehicles, we work hand-in-hand with the world’s leading automakers, years before launch,” adds Tibbert. “And by combining the best of both worlds – OE technological leadership and innovative aftermarket solutions – we can always be one step ahead on new product introductions coming to the aftermarket.

For more on Delphi Technologies’ braking program visit delphiaftermarket.com or delphicat.com.