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The Independent Automotive Aftermarket Federation

Banner ‘Leap’ To Help With Birthday Celebration

Date: Monday 04 April 2022

Birthdays for most of us are obviously annual events, but that’s not always the case. So when it came to the attention of Banner BDM, Russell Shea, that one of his customers was a ‘leapling’ he took the decision to help him celebrate in style. We are, of course, taking about the small percentage of the population who are born on February 29th.

Enter Raj Ghai, Director of GDL - one of London’s principal wholesalers and suppliers of quality automotive components - and a rare breed who represents less than 0.1% of the world’s population. And for Raj, the year 2022 is extra special as it marks him hitting the 50-year milestone.

To commemorate the occasion, Banner decided to crash the party, with Russell Shea delivering a celebratory chocolate fudge birthday cake, attractively decorated with fresh cherries.

As Raj said:

“When Russ from Banner turned up with the cake it was a really pleasant and unexpected surprise. As a business we enjoy a very strong relationship with Banner, so for them to acknowledge my 50th birthday says a lot about the business and those who are behind it.”
“It’s fair to say that Banner has always been brilliant at what they do, and the support we receive from them really is second to none. It has been a privilege to have a very close relationship with both Russ Shea and Lee Quinney since I entered the family business. On that note, I would like to thank them for helping make my day a special one,” added Raj.

Commenting on behalf of Banner, Business Development Manager, Russell Shea said:

“It’s not every day that you hear of someone born in a leap year, so it was great to surprise Raj and help him celebrate what was such a special event. Given the fact that we’ve always enjoyed a healthy relationship with Raj and his team that goes beyond pure business, it was only appropriate to serve up a birthday treat.”

Established in 1989, GDL have been supplying motor components for British, European and Asian cars for over 30 years. The company’s centrally located warehouse ensures that customers receive their orders within 24 hours. Priding themselves with a team of highly trained staff delivering a superior level of customer service, serves to not only retain their reputation as a number one supplier of quality parts but promises them further success in the future.