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The Independent Automotive Aftermarket Federation

Approved Garages make significant investment in campaign with TalkSport Radio

Date: Tuesday 30 March 2021

April welcomes a first for Approved Garages with the launch of a new campaign exclusively on talkSPORT Radio during 2021.

Approved Garages is the lead generation platform for AutoCare and United Garage Services, giving customers access to over 1000 carefully selected local garages. With over 2000 mechanics trained every year; customers can rest assured that their vehicle is being handled by skilled technicians.

The radio campaign raises awareness of the platform and its benefits whilst also encouraging customers to take advantage of the ‘Big Spring Promotion’ launching in April for both networks.

The campaign will also extend beyond the Big Spring Promotion to coincide with the UEFA European Championship set to take place in June, which is expected to be a high-profile sporting event popular with talkSPORT Radio listeners.

Garage Networks Manager Maria McCullough commented,

“We are very excited to announce this advertising campaign with talkSPORT radio. The listening figures and the potential reach of the station is very impressive, and we feel it is the best option to generate maximum interest. This campaign offers an effective means of promoting the network and at a time when we predict garages may experience a quieter few months due to the MOT extension last year. We hope this illustrates our continued dedication to drive the network forward even during these difficult times. The campaign will run alongside the Spring Promotion and also run throughout June during the build up and start to the UEFA European Football Championship, both of which we are sure will only further increase its impact.”

The talkSPORT Radio platform is the largest sports radio station in the UK, listened to by over 3 million listeners a week.

talkSPORT is available on MW: 1053, 1071 & 1089 as well as digital radio.

Make sure to listen out over the coming weeks and months.