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The Independent Automotive Aftermarket Federation

Ad Bell Group appoints Krysty Sheard as Marketing Manager

Date: Friday 11 September 2020

Wetherby based signage & graphics company Ad Bell Group are pleased to announce the appointment of Krysty Sheard as their Marketing Manager. Krysty was previously Design & Marketing Executive for Alliance Automotive Group, starting for the business in 2007.

Krysty brings with her a wealth of experience within Design and Marketing for the automotive industry, developing the commercial vehicle marketing strategy for AAG she spent 13 years with the company and worked closely with Ad Bell Group during this time notably the biggest job between the two companies spearheaded by Krysty was rolling out the building and vehicle rebrand for members in 2010, to date over 500 buildings and 3,000 vehicles have been signed and wrapped by Ad Bell Group. Krysty’s background in the aftermarket aids to the positioning of Ad Bell Group accessing garages, motor factors and suppliers in the aftermarket.

The creation of this new role underpins Ad Bell Group’s objectives to develop the brand, increase awareness and service the automotive industry with a comprehensive service from design through to installation covering building signage, vehicle livery, exhibition stand build & graphics including displays, interior graphics, the printing of leaflets and brochures whilst also offering a 5-star maintenance programme.

“A company no longer builds its reputation solely on products or services. The image that it conveys is also seen to be a measure of its success” comments Krysty. “Businesses want to be confident that their signage and display graphics partner has the skills to project their image, values and products across a wide variety of visual media, upholding brand integrity at every stage.”
“I am delighted Simon hired me; I have been keen to work for Ad Bell Group for many years
Pulling on my strengths I plan to develop the marketing strategy for the company, shaping the promotion and positioning of Ad Bell Group.”

Ad Bell Group offers genuine nationwide coverage! Proud of the can-do attitude at every stage, making the process of buying signage and graphics as easy as possible. Embracing technology, Ad Bell constantly brings innovative ideas, new products and effective solutions to all clients.

Simon Bell, Senior Partner said:

“Sometimes you meet someone in your business life that you think, Wow! I wish they worked for me! 10 years ago, this happened to me. I can now finally say she does!”
“Whilst we have grown considerably in size and stature, we are still a family run business maintaining our original values and principles. We approach any job, regardless of its size, with the same attention to detail – whether it’s signage for a single van or a bespoke solution for a large corporate rebrand.”
“I’m really excited to take the business to the next level and so happy to welcome Krysty to the team!”

For more information on how Ad Bell Group can help your business contact us today on 01423 885045 or email info@adbell.co.uk