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The Independent Automotive Aftermarket Federation

ZF Aftermarket to Reinforce its ‘Solution Provider’ Positioning at Automechanika, Birmingham

Date: 10-May-2017

Global pacesetter, ZF Aftermarket will use this year’s Automechanika, Birmingham to reinforce its ‘Solution Provider’ positioning. From a bold & dynamic stand (Hall 19 Stand 19A30) the complete solutions supplier will highlight its products and services from a ‘single source’, and communicate how with the backing of ZF’s technological expertise, it is best placed to set the Aftermarket motion and mobility standards of the future. ZF Aftermarket’s brand portfolio of Sachs, Lemförder, TRW, Boge and Openmatics offers the global market parts of exceptional OE quality and perfectly matched services. 

IAM Manager UK, France & Benelux, ZF Aftermarket, Stephen Willis explained: “With early anticipation of the trends of the future aftermarket, a broad and expanding product portfolio and a comprehensive service footprint, the aftermarket organization continues ZF's objective of becoming the leader in providing world class solutions for its customers.”

One Organization - Several Premium Brands
ZF Aftermarket offers the parts and services of several brands from a single source; each encompassing the OE quality and technology of ZF: Sachs – with its quality know how and innovation is always one step ahead and an OE market leader for shocks and clutches; Lemförder is a master in steering & suspension and offers premium quality engineering down to the finest detail; TRW  - is renowned for safety and an expert in braking, steering & suspension parts and systems with originality and personality; Boge is the market partner of choice for passenger car shocks and complementary parts and Openmatics, ZF’s connectivity specialist. 

“Our brands represent a commitment to generations of innovation and OE quality. We are working hard to make sure that this continues, in order to offer our customers market-leading ranges that can be used to capture market share and secure market growth,” explained UK Marketing Manager, ZF Aftermarket, Kevin Price.

Technical & Engineering Innovators 
To ensure that new technologies are understood and used to their full advantage within the aftermarket, ZF Aftermarket offers the garage concept ZF Services [pro]Tech. It provides garages with all the information they need from a single source. Participants will benefit from the direct support of specialist and manufacturer’s know-how and expertise.
At the forefront of technical innovation, ZF Aftermarket champions systems training and the sharing of technical information with the mechanics who will work on these vehicles in the future. 

Well received by the customers are also the enhanced digital capabilities. Examples of this are TRW’s Tech Corner, its free on-line technical resource. Central to this is also its ZF Part Finder app which allows global customers to search by reference number or the OEM. App content is also customized by country. Compatible with iOS, Android, tablets and smartphones, the app is available in a variety of languages and is available for free download from the App Store or Google Play.

Price added: “The business believes quality is paramount and material control behind the brands essential. With research suggesting that even basic, technologies such as anti-lock braking (ABS) can be negatively affected with the use of low specification components such as: brake pads; shoes; ABS sensors and shock absorbers, integration of knowledge and process is key.

“We invest heavily in R&D, are meticulous in our reverse engineering techniques and experts in achieving minute tolerance levels.

Efficient. Flexible. Cooperative.
The ZF Aftermarket organization generates a turnover of almost 3 billion €, employing an 8,000-strong global team in over 120 locations, with 650 service partners worldwide. Its dedicated sales force is committed to reaching out and sustaining long-term relationships with customers through delivering the solutions they need. ZF will continue to nurture its customer relationships by adapting to market changes very early through technology and service. 

Willis concluded: “Only with our courage to change, our demand-driven activities as well as our customer oriented organizational set-up is it possible to precede in this industry. We are well prepared for the possibilities and also the challenges ahead.”

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