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The Independent Automotive Aftermarket Federation

Yuasa partners with Swift to power the leisure vehicle market and British Rally Champion Matt Edwards

Date: 18-Feb-2019

GS Yuasa Battery Sales UK Ltd are pleased to announce that the Yuasa battery brand will be joining Swift’s value added partner programme. The move not only sees the world’s leading battery manufacturer partnering with Europe’s number one brand for leisure vehicles, but in addition includes a major motorsport sponsorship of the Swift Rally Team by Yuasa.

GS Yuasa are market leader for vehicle and industrial batteries and a long-time supplier of motorhome batteries to Swift. Yuasa batteries now join with Swift in a partnership to provide the leisure vehicle market with the most state-of-the-art equipment available. As part of the programme, the two companies will work closely to provide caravan and motorhome owners and dealers access to Yuasa’s award-winning products, supply and service.

To mark this association, Yuasa will also sponsor the Swift Rally team in the MSA British Rally Championship. Last year saw their driver Matt Edwards win the championship by a massive 56-point margin, taking four victories along the way. The famous Yuasa logo will feature prominently on the car livery as the team look to successfully defend their title during 2019. 

James Hylton, Managing Director of GS Yuasa Battery Sales UK Ltd, said: “It is a pleasure to join Swift’s stable of value added partners and to power so many getaways. Our relationship with Swift has evolved over the years to become one of trusted collaboration, with each benefiting from the other’s superb reputation.

“To mark the partnership, we’re excited to also become a major sponsor of the Swift Rally Team, powering reigning champion Matt Edwards as he looks to defend his title. Yuasa have a long and proud heritage in motorsport, and we are delighted to be sponsoring the leading driver and team in the MSA British Rally Championship.

Nick Page, Swift Commercial Director, added “We are delighted to enter into partnership with Yuasa and to extend the relationship to a higher footing. Today’s tourers and motorhomes feature more appliances and technology than ever to meet the demands of modern lifestyles, so it is vital that Swift supports this with the best power sources.

“Our value added partners are carefully selected to ensure customers enjoy the highest quality products around, and we look forward to recommending Yuasa YBX Active Leisure & Marine batteries to new leisure vehicle owners.”

As an original equipment (OE) supplier to many of the world’s top car and motorcycle brands, as well as Swift’s leisure vehicles, Yuasa products are renowned for their high quality, long life and superior performance.
Featuring the very latest technology and a host of advanced safety features, The YBX Active® Leisure and Marine range is specially designed for caravans, motorhome and small boats. With standard, EFB and AGM battery types available, all products are verified and tested by the National Caravan Club (NCC).

To find out more about the Yuasa YBX Active Leisure and Marine range visit

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