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The Independent Automotive Aftermarket Federation success at Automechanika Birmingham

Date: 13-Jun-2018

Online car garage and repair marketplace,, had a successful Automechanika Birmingham for the third year in a row, and this year the tech company focused on a recent partnership with Shell, who shared the stand, and a seminar given by one of the co-founders. had an impressive 21m2 stand (S140) in the brand-new Garage Quarter of Automechanika Birmingham.
The team was on hand to promote their services, liaise with current business partners and discuss the package they can offer potential new garages, as well as their recent partnership with Shell and the benefits this could bring garages on the platform. and Shell have partnered to allow garages greater access to the oil company and even become an accredited garage on the platform.

Additionally, co-founder of, Al Preston, gave a popular keynote presentation on Wednesday about innovative ways to secure growth in the aftermarket and the development of technology. 

Al Preston said, “Automechanika Birmingham was very successful for us this year. We partnered with Shell to launch our new scheme with them and visitors were very receptive to it. 

“We had great traffic on our stand, where we could promote the benefits of and the partnerships we have with aftermarket companies, but most importantly we were able to chat to our customers to gain invaluable feedback – it’s one of the main reasons we like to go every year.”

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