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The Independent Automotive Aftermarket Federation

WAI spins into action following Automechanika Birmingham

Date: 04-Aug-2017

WAIglobal presented a series of new products and innovative promotions, including embracing current trends and giving away specially designed fidget spinners, enabling the brand to focus on customer engagement following Automechanika Birmingham 2017.

The show proved a huge success for the rotating electrics specialist as it welcomed a high number of current and potential customers to its stand while demonstrating its full product range.

WAI highlighted the benefits of both its remanufactured and brand new products, as well as its high level of customer service, in an engaging and forward-thinking format, rewarding customers who spent over £50 on stand by giving away uniquely branded fidget spinners. 

Visitors were also able to find out about the latest products entering the market while learning more about WAI’s plans to rejuvenate its brand and promote its rotating electrics expertise and quality at an international level. 

WAI is currently in the process of rolling out its fresh new branding across its comprehensive range and visitors were given the opportunity to see the clean packaging first hand on the stand. 

Richard Welland, managing director - EMEA IAM VP Global Marketing, said: “It was fantastic to meet both old and new faces and reveal the exciting plans that we are now ready to roll out across the globe. 

“Automechanika Birmingham has proved to be a huge success for us and this year was our best yet as we were able to engage with customers directly and promote our product quality in a fun way. Our branded fidget spinners were extremely popular and the innovative design reflects our rotating electrics message in a creative and exciting manner.

“When it comes to rotating electrics, it is important that we promote the benefits of both remanufactured and new products and Automechanika presented us with the perfect opportunity to achieve this.” 

The supplier’s full product range includes new and renewed WAI starters & alternators, window regulators, wiper motors, ignition coils, ignition leads, and engine management products.
Auto-electrical supplier experiences best show yet 

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