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The Independent Automotive Aftermarket Federation

WAI shortlisted for ‘Car Supplier of the Year’

Date: 31-Oct-2016

WAI has been shortlisted for ‘Car Supplier of the Year 2016’ at the prestigious IAAF Annual Award Ceremony held on 15 December at the ICC in Birmingham.

The supplier has continued to make wide-spread additions across its product ranges throughout 2016 and has carried out in-depth market analysis to determine customer requirements; it is this attention to detail that has resulted in recognition from the most respected federation in the industry.
The awards dinner will welcome leading aftermarket personnel, and as part of voting structure IAAF members will be able to decide which of the 19 car suppliers shortlisted is awarded first place. 

To vote, members are required to log in via IAAF’s website (, click the appropriate link and follow the step-by-step guide before choosing the supplier or distributor of their choice.

Distributors will rate suppliers in categories such as: Range, marketing and cataloguing; its availability performance and also its sales and promotion support.

Richard Welland, managing director - EMEA IAM VP Global Marketing, said: “We’re delighted to be shortlisted in this competitive category. Our commitment and constant determination to ensure we provide a first-rate service at all times has secured our place among the highly established companies shortlisted. 

“After launching our new corporate identity last year we have now begun to implement it throughout our extensive product ranges with the aim to supply our aesthetically-pleasing packaging to all customers, ensuring shelves are stocked with the most up-to-date branding.”

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